Xyoo 2017, peb tus neeg Austin-raws li kev tsim khoom thiab kev tswj hwm lub tuam txhab hu ua Exurbia Films tau txais kev tswj hwm txoj cai rau xyoo 1974 cult ntshai heev classic The Texas Chainsaw Massacre.

"Kuv txoj haujlwm yog coj peb mus rau Chainsaw 2.0," hais tias Pat Cassidy, tus tsim khoom thiab tus neeg sawv cev nrog Exurbia.“Cov thawj cov txiv neej tau ua haujlwm zoo los tswj cov cai tab sis tsis yog los ntawm tiam neeg hauv internet.Lawv tsis muaj Facebook. "

Exurbia muaj lub qhov muag los tsim cov franchise thiab hauv 2018 ntaus deals rau TV series thiab ntau cov yeeb yaj kiab raws li thawj zaj duab xis, tag nrho hauv kev txhim kho nrog Legendary Pictures.Nws tseem tab tom tsim Texas Chainsaw Massacre cov duab dab neeg, cov ntses barbecue, thiab cov khoom siv xws li cov chav khiav tawm thiab cov tsev haunted.

Exurbia lwm txoj haujlwm tau ua pov thawj nyuaj dua: kev tswj hwm Chainsaw cov cim lag luam thiab cov cai lij choj, suav nrog cov yeeb yaj kiab lub npe, cov duab, thiab cov cai rau nws cov neeg phem lub cim, Leatherface.

Kev lag luam qub qub David Imhoff, uas tau ua lag luam rau Chainsaw daim ntawv tso cai ua haujlwm sawv cev ntawm tus kws sau zaj duab xis, Kim Henkel, thiab lwm tus txij li xyoo 1990, hais rau Cassidy thiab lwm tus neeg sawv cev Exurbia, Daniel Sahad, kom npaj rau dej nyab ntawm cov khoom cuav."Nws yog lub cim qhia tias koj nyiam," Imhoff hais hauv kev xam phaj.

Imhoff tau taw qhia Exurbia rau cov lag luam lag luam loj xws li Etsy, eBay, thiab Amazon, qhov twg cov tub lag luam ywj pheej hawked cov khoom tsis raug cai Chainsaw.Cov tuam txhab lag luam yuav tsum tswj hwm lawv cov cim lag luam, yog li Sahad tau mob siab rau nws lub sijhawm ntau rau txoj haujlwm uas cov koom haum loj feem ntau xa mus rau pawg neeg raug cai: nrhiav thiab qhia txog kev sib tw.Exurbia tau sau ntau tshaj 50 daim ntawv ceeb toom nrog eBay, ntau dua 75 nrog Amazon, thiab ntau dua 500 nrog Etsy, nug cov chaw kom tshem tawm cov khoom uas ua txhaum Chainsaw cov cim lag luam.Cov chaw tshem tawm cov khoom ua txhaum cai hauv ib lub lis piam lossis yog li ntawd;tab sis yog tias lwm tus qauv cuav tshwm sim, Exurbia yuav tsum nrhiav nws, sau nws, thiab ua lwm daim ntawv ceeb toom.

Imhoff kuj ceeb toom Cassidy thiab Sahad rau lub npe tsis tshua paub: ib lub tuam txhab Australian hu ua Redbubble, qhov chaw nws tau ua ntawv ceeb toom ua txhaum cai ntawm Chainsaw sawv cev rau xyoo 2013. Sij hawm dhau mus, qhov teeb meem loj zuj zus: Sahad xa 649 daim ntawv ceeb toom tshem tawm mus rau Redbubble thiab nws cov chaw muag khoom. Teepublic hauv 2019. Cov chaw tau tshem tawm cov khoom, tab sis cov tshiab tshwm sim.

Tom qab ntawd, thaum lub Yim Hli, nrog rau Halloween los txog - lub caij Christmas rau cov khw muag khoom txaus ntshai - cov phooj ywg tau xa mus rau Cassidy, qhia nws tias lawv tau pom nthwv dej ntawm Chainsaw tshiab tsim rau kev muag online, feem ntau muag hauv Facebook thiab Instagram tshaj tawm.

Ib qho kev tshaj tawm coj Cassidy mus rau lub vev xaib hu ua Dzeetee.com, uas nws taug qab mus rau lub tuam txhab uas nws tsis tau hnov ​​​​dua, TeeChip.Nws taug qab ntau tshaj tawm rau lwm lub vev xaib muag cov khoom tsis muaj ntawv tso cai Chainsaw, tseem txuas rau TeeChip.Tsis pub dhau lub lis piam, Cassidy hais tias, nws tau pom ntau lub tuam txhab zoo sib xws, txhua tus txhawb nqa ntau, pua pua, qee zaum ntau txhiab lub khw.Cov ntawv tshaj tawm thiab tshaj tawm los ntawm Facebook pawg txuas nrog cov tuam txhab no yog kev lag luam tawm ntawm Chainsaw merch.

Cassidy xav tsis thoob.Nws hais tias "Nws loj dua li peb xav," nws hais.“Cov no tsis yog 10 qhov chaw xwb.Muaj ib txhiab ntawm lawv. "(Cassidy thiab tus sau tau ua phooj ywg rau 20 xyoo.)

Cov tuam txhab xws li TeeChip yog lub npe hu ua cov khw luam tawm ntawm kev thov.Lawv tso cai rau cov neeg siv upload thiab ua lag luam tsim;Thaum tus neeg siv khoom xaj xaj - hais, rau lub tsho T-shirt - lub tuam txhab npaj cov luam ntawv, feem ntau ua hauv tsev, thiab cov khoom xa tuaj rau cov neeg siv khoom.Cov thev naus laus zis muab rau txhua tus uas muaj lub tswv yim thiab kev sib txuas hauv internet muaj peev xwm kom tau nyiaj lawv txoj kev muaj tswv yim thiab pib txoj kab kev lag luam thoob ntiaj teb uas tsis muaj nyiaj siv ua haujlwm, tsis muaj khoom muag, thiab tsis muaj kev pheej hmoo.

Nov yog qhov rub: Cov tswv ntawm cov khoom ntiag tug thiab cov cim lag luam hais tias los ntawm kev tso cai rau leej twg los upload ib qho qauv tsim, cov tuam txhab luam tawm raws li qhov xav tau ua rau nws yooj yim heev rau kev ua txhaum cai ntawm lawv cov tswv cuab kev txawj ntse.Lawv hais tias cov khw muag khoom luam tawm ntawm qhov kev thov tau rub tawm kaum tawm, tej zaum ntau pua, ntau lab daus las hauv ib xyoos hauv kev muag khoom tsis raug cai, ua rau nws tsis tuaj yeem tswj hwm lawv cov cuab yeej siv li cas lossis leej twg tau txais txiaj ntsig los ntawm nws.

Kev loj hlob tawg ntawm kev siv thev naus laus zis thev naus laus zis yog ntsiag to nyuaj rau cov kev cai lij choj xyoo xyoo uas tswj kev siv cov cuab yeej txawj ntse hauv internet.Ib txoj cai lij choj xyoo 1998 hu ua Digital Millennium Copyright Act (DMCA) tiv thaiv cov vev xaib online los ntawm kev lav phib xaub rau kev ua txhaum cai rau tsuas yog hosting cov neeg siv-uploaded cov ntsiab lus.Qhov ntawd txhais tau hais tias cov neeg tuav cai feem ntau yuav tsum thov cov platforms tshem tawm txhua yam khoom uas lawv ntseeg tias cuam tshuam rau lawv cov cuab yeej cuab tam.Ntxiv mus, cov tuam txhab luam tawm raws li qhov xav tau feem ntau hloov pauv-lossis pab hloov-cov ntaub ntawv digital rau hauv cov khoom siv lub cev xws li T-shirts thiab kas fes mugs.Qee cov kws tshaj lij hais tias muab lawv tso rau hauv thaj chaw grey raug cai.Thiab DMCA tsis siv rau cov cim lag luam, uas suav nrog cov npe, lo lus cim, thiab lwm cov cim muaj tswv, xws li Nike swoosh.

Cov duab thaij duab raug ntes los ntawm Exurbia Films ntawm T-shirt rau kev muag khoom uas tau liam tias ua txhaum nws cov cim lag luam rau Texas Chainsaw Massacre.

CafePress, uas tau tsim tawm hauv xyoo 1999, yog thawj cov haujlwm luam tawm ntawm kev thov;cov qauv kev lag luam nthuav tawm nyob rau hauv nruab nrab-2000s nrog rau kev nce ntawm cov luam ntawv digital.Yav dhau los, cov tuam txhab lag luam yuav tshuaj ntsuam-luam tib tus qauv rau cov khoom xws li T-shirts, ib qho nyiaj siv ua haujlwm hnyav uas feem ntau yuav tsum tau txiav txim ntau los ua kom tau nyiaj.Nrog cov luam ntawv digital, tus number case yog txau rau ntawm cov khoom siv nws tus kheej, tso cai rau ib lub tshuab luam tawm ntau qhov sib txawv hauv ib hnub, ua rau cov khoom lag luam ib txwm muaj txiaj ntsig.

Kev lag luam sai generated buzz.Zazzle, lub platform luam tawm ntawm qhov xav tau, tau tsim nws lub vev xaib hauv xyoo 2005;peb xyoos tom qab, nws tau raug hu ua lub xyoo ua lag luam zoo tshaj plaws qauv los ntawm TechCrunch.Redbubble tuaj nrog rau xyoo 2006, ua raws li lwm tus xws li TeeChip, TeePublic, thiab SunFrog.Niaj hnub no, cov chaw no yog tus ncej ntawm kev lag luam ntau txhiab daus las thoob ntiaj teb, nrog cov khoom lag luam txuas ntxiv los ntawm T-shirts thiab hoodies rau ris tsho hauv qab, daim ntawv tshaj tawm, mugs, housewares, backpacks, coozies, wristbands, thiab txawm tias cov hniav nyiaj hniav kub.

Ntau lub tuam txhab luam tawm raws li qhov xav tau yog tag nrho cov kev lag luam e-lag luam platforms, tso cai rau cov neeg tsim qauv tswj hwm lub vev xaib yooj yim siv-zoo ib yam li cov nplooj ntawv siv ntawm Etsy lossis Amazon.Qee lub platform, xws li GearLaunch, tso cai rau cov neeg tsim qauv ua cov nplooj ntawv hauv cov npe tshwj xeeb thiab koom nrog cov kev pabcuam ecommerce nrov xws li Shopify, thaum muab cov khoom lag luam thiab cov khoom muag, kev tsim khoom, kev xa khoom, thiab kev pabcuam rau cov neeg siv khoom.

Zoo li ntau qhov kev pib ua lag luam, cov tuam txhab luam tawm-ntawm-kev xav tau zoo siab rau lawv tus kheej hauv kev lag luam techno-marketing clichés.SunFrog yog "cov zej zog" ntawm cov kws ua yeeb yam thiab cov neeg siv khoom, qhov twg cov neeg tuaj saib tuaj yeem mus yuav khoom "tsim thiab kev cai tsim tshwj xeeb li koj."Redbubble piav qhia nws tus kheej li "kev ua lag luam thoob ntiaj teb, nrog cov khoom tshwj xeeb, thawj kos duab muab muag los ntawm cov neeg ua yeeb yam txaus ntshai, ywj pheej ntawm cov khoom zoo."

Tab sis kev lag luam lingo cuam tshuam los ntawm qee tus neeg tuav cai thiab cov kws lij choj cov tswv cuab ntseeg tias yog lub hauv paus ntawm cov qauv kev lag luam: kev muag khoom cuav.Cov chaw tso cai rau cov neeg siv tuaj yeem rub tawm txhua qhov tsim lawv nyiam;ntawm qhov chaw loj dua, uploads tuaj yeem suav txog kaum txhiab txhiab txhua hnub.Cov vev xaib tsis muaj lub luag haujlwm los tshuaj xyuas tus qauv tshwj tsis yog tias ib tus neeg lees tias cov lus lossis cov duab ua txhaum cai ntawm tus kheej lossis cov cim lag luam.Txhua qhov kev thov no feem ntau suav nrog kev ua ntawv ceeb toom cais.Cov neeg thuam hais tias txhawb nqa kev ua txhaum cai, ob qho tib si nco qab thiab tsis tsim nyog.

"Kev lag luam tau loj hlob sai heev uas, dhau los, kev ua txhaum cai tau tawg," hais tias Imhoff, tus neeg saib xyuas daim ntawv tso cai.Raws li tsis ntev los no xyoo 2010, nws hais tias, "kev luam tawm-ntawm-kev thov muaj xws li kev lag luam me me, nws tsis muaj teeb meem ntau.Tab sis nws tau loj hlob sai heev [uas] nws tau tawm ntawm tes. "

Imhoff hais tias kev tshawb nrhiav hauv internet rau cov khoom xws li "Texas Chainsaw Massacre T-shirt" feem ntau tso tawm cov qauv tsim uas ua txhaum rau Exurbia cov cai thiab cov cim lag luam.Qhov ntawd tau hloov txoj cai tswjfwm rau hauv "kev ua si uas tsis muaj qhov kawg ntawm whack-a-mole" rau cov tuav cai, cov neeg sawv cev, thiab cov tuam txhab cov khoom siv, nws hais.

"Nws ib txwm yog koj yuav tawm mus thiab nrhiav kev ua txhaum cai hauv ib lub khw muag khoom hauv ib lub khw hauv zos, yog li koj yuav hu rau lawv cov neeg yuav khoom hauv tebchaws thiab qhov ntawd yuav yog nws," Imhoff hais."Tam sim no muaj ntau lab tus neeg muag khoom ywj pheej tsim cov khoom lag luam txhua hnub."

Muaj nyiaj txiag loj.Redbubble, uas tau nthuav tawm ntawm Australian Tshuag pauv xyoo 2016, hais rau cov tub ua lag luam thaum Lub Xya Hli 2019 tias nws tau pab txhawb kev lag luam tag nrho ntau dua $ 328 lab hauv 12 lub hlis dhau los.Lub tuam txhab pegs lub ntiaj teb online lag luam rau cov khaub ncaws thiab khoom siv hauv tsev xyoo no ntawm $ 280 nphom.Ntawm SunFrog lub ncov, hauv 2017, nws tau txais $ 150 lab nyiaj tau los, raws li lub tsev hais plaub foob.Zazzle hais rau CNBC nws kwv yees $ 250 lab nyiaj tau los hauv 2015.

Tsis yog tag nrho cov kev muag khoom no qhia txog kev ua txhaum cai, tau kawg.Tab sis Scott Burroughs, kws lij choj kws lij choj hauv Los Angeles uas tau sawv cev rau ntau tus neeg tsim kev ywj pheej hauv kev tawm tsam cov tuam txhab luam tawm raws li kev thov, ntseeg ntau, yog tias tsis yog, feem ntau ntawm cov ntsiab lus zoo li ua txhaum cai.Mark Lemley, tus thawj coj ntawm Stanford Law School Program hauv Txoj Cai Lij Choj, Kev Tshawb Fawb, thiab thev naus laus zis, hais tias Burroughs qhov kev ntsuam xyuas yuav yog qhov tseeb tab sis qhov kev kwv yees li no nyuaj los ntawm "kev thov tsis txaus siab los ntawm cov neeg tuav cai, tshwj xeeb tshaj yog nyob rau sab kev lag luam."

Raws li qhov tshwm sim, qhov nce ntawm kev luam tawm-ntawm-kev thov kuj tau ua rau muaj kev sib foob los ntawm cov neeg tuav cai xws li cov kws kos duab ywj pheej mus rau ntau lub tebchaws.

Tus nqi rau cov tuam txhab luam tawm ntawm qhov xav tau tuaj yeem ua rau siab.Xyoo 2017, cov thawj coj ntawm Harley-Davidson tau pom ntau dua 100 tus qauv tsim los ntawm cov tuam txhab maus taus cov cim lag luam - xws li nws lub npe nrov Bar & Shield thiab Willie G. Skull logos - ntawm SunFrog lub vev xaib.Raws li tsoomfwv foob hauv Eastern District of Wisconsin, Harley xa SunFrog ntau tshaj 70 qhov kev tsis txaus siab ntawm "zoo tshaj 800" cov khoom uas ua txhaum rau Harley cov cim lag luam.Thaum lub Plaub Hlis 2018, tus kws txiav txim plaub tau muab Harley-Davidson $ 19.2 lab - lub tuam txhab kev ua txhaum cai loj tshaj plaws rau hnub tim - thiab txwv SunFrog los ntawm kev muag khoom nrog Harley cov cim lag luam.US District tus kws txiav txim JP Stadtmueller tau cem SunFrog vim tsis ua ntxiv rau tub ceev xwm nws qhov chaw."SunFrog thov tsis lees paub thaum zaum saum lub roob ntawm cov peev txheej uas tuaj yeem siv los tsim cov cuab yeej siv tau zoo, tshuaj xyuas cov txheej txheem, lossis kev cob qhia uas yuav pab tiv thaiv kev ua txhaum cai," nws sau.

SunFrog tus tsim Josh Kent hais tias cov khoom tsis raug Harley tshwm sim los ntawm "zoo li ib nrab kaum ob tus menyuam yaus hauv Nyab Laj" uas tau muab cov qauv tsim."Lawv tsis tau khawb rau lawv."Kent tsis tau teb rau qhov kev thov kom muaj kev tawm tswv yim tshwj xeeb ntawm Harley qhov kev txiav txim siab.

Ib qho xwm txheej zoo sib xws hauv xyoo 2016 muaj peev xwm ua tiav.Xyoo ntawd, California tus kws kos duab pom duab Greg Young tau foob Zazzle hauv Tsev Hais Plaub Hauv Teb Chaws Asmeskas, liam tias cov neeg siv Zazzle tau rub tawm thiab muag cov khoom uas muaj nws txoj haujlwm tsis muaj cai txwv tsis pub tso cai, qhov kev thov Zazzle tsis kam lees.Tus kws txiav txim plaub pom tias DMCA tiv thaiv Zazzle los ntawm kev lav phib xaub rau kev xa tawm lawv tus kheej tab sis hais tias Zazzle tseem tuaj yeem raug foob rau kev puas tsuaj vim nws lub luag haujlwm hauv kev tsim thiab muag cov khoom.Tsis zoo li cov khw hauv online xws li Amazon lossis eBay, tus kws txiav txim plaub tau sau tias, "Zazzle tsim cov khoom."

Zazzle tau thov rov hais dua, tab sis lub Kaum Ib Hlis lub tsev hais plaub txiav txim siab pom zoo tias Zazzle tuaj yeem lav tau, thiab Young tau txais ntau dua $ 500,000.Zazzle tsis teb rau kev thov tawm tswv yim.

Qhov kev txiav txim ntawd, yog tias nws tuav, tuaj yeem cuam tshuam kev lag luam.Eric Goldman, tus xibfwb ntawm Santa Clara University Tsev Kawm Ntawv Txoj Cai, tau sau tias qhov kev txiav txim siab yuav tso cai rau cov tswv lag luam "kho Zazzle li [lawv] ATM tus kheej."Hauv kev xam phaj, Goldman hais tias yog lub tsev hais plaub tseem txiav txim siab li no, kev lag luam luam tawm ntawm kev thov yog "doomed.… Nws yog qhov ua tau tias nws tsis tuaj yeem muaj txoj sia nyob rau txoj cai lij choj. "

Thaum nws los txog rau kev cai lij choj, cov tuam txhab luam tawm ntawm kev thov lub luag haujlwm hauv kev hloov cov ntaub ntawv digital rau hauv cov khoom siv lub cev tuaj yeem ua rau muaj qhov sib txawv ntawm qhov muag ntawm txoj cai, hais tias Lemley, ntawm Stanford.Yog tias cov tuam txhab tsim thiab muag cov khoom ncaj qha, nws hais tias, lawv yuav tsis tau txais kev tiv thaiv DMCA, "tsis hais txog kev paub thiab tsis hais txog cov txheej txheem tsim nyog uas lawv ua los tshem tawm cov khoom txhaum cai thaum lawv paub txog nws."

Tab sis qhov ntawd yuav tsis yog qhov teeb meem yog tias kev tsim khoom raug tswj hwm los ntawm lwm tus neeg sab nrauv, tso cai rau cov chaw luam tawm ntawm qhov xav tau los thov lawv tsuas yog cov khw muag khoom raws li Amazon.Thaum Lub Peb Hlis 2019, Lub Tsev Hais Plaub Hauv Tebchaws Meskas nyob rau yav qab teb Cheeb Tsam ntawm Ohio pom Redbubble tsis lav rau kev muag khoom tsis muaj ntawv tso cai Ohio State University.Lub tsev hais plaub tau pom zoo tias cov khoom, suav nrog cov tsho thiab cov ntawv nplaum, ua txhaum rau Ohio State cov cim lag luam.Nws pom tias Redbubble tau pab txhawb kev muag khoom thiab tau cog lus rau kev luam ntawv thiab xa mus rau cov neeg koom tes - thiab cov khoom raug xa hauv Redbubble-branded ntim.Tab sis lub tsev hais plaub hais tias Redbubble tsis tuaj yeem raug foob vim tias nws tsis tau tsim lossis muag cov khoom ua txhaum cai.Hauv lub qhov muag ntawm tus kws txiav txim plaub ntug, Redbubble tsuas yog txhawb kev muag khoom ntawm cov neeg siv khoom thiab cov neeg siv khoom thiab tsis ua haujlwm raws li "tus neeg muag khoom."Ohio Xeev tsis kam tawm tswv yim txog qhov kev txiav txim;Cov lus sib cav ntawm nws qhov kev thov rov hais dua yog teem rau hnub Thursday.

Corina Davis, Redbubble tus thawj coj saib xyuas kev cai lij choj, tsis kam tawm tswv yim txog Ohio State rooj plaub tshwj xeeb, tab sis hais txog lub tsev hais plaub qhov laj thawj hauv kev xam phaj.Nws hais tias "Peb tsis muaj lub luag haujlwm rau kev ua txhaum cai, lub sijhawm," nws hais.“Peb tsis muag dab tsi.Peb tsis ua dab tsi. "

Hauv 750-lo lus rov qab email, Davis tau hais tias nws paub qee tus neeg siv Redbubble sim siv lub platform los muag "loj" cov tswv cuab kev txawj ntse.Lub tuam txhab txoj cai, nws tau hais tias, "tsis yog los tiv thaiv cov neeg muaj cai loj, nws yog los tiv thaiv txhua tus neeg ua yeeb yam ywj pheej kom tsis txhob muaj lwm tus neeg ua nyiaj los ntawm lawv cov duab nyiag khoom."Redbubble hais tias nws tsis yog tus muag khoom, txawm hais tias nws feem ntau khaws txog 80 feem pua ​​​​ntawm cov nyiaj tau los ntawm kev muag khoom ntawm nws qhov chaw.

Goldman, nyob rau hauv ib qho blog post, hu ua Redbubble yeej "xav tsis thoob," vim hais tias lub tuam txhab tau "tseem ceeb contorted" nws cov hauj lwm los mus evade txoj cai txhais lus ntawm ib tug neeg muag khoom.Nws tau sau tias "Yog tias tsis muaj kev cuam tshuam zoo li no," nws tau sau, cov tuam txhab luam tawm ntawm kev thov yuav ntsib "kev txwv tsis pub muaj kev tswj hwm thiab kev lav phib xaub."

Burroughs, tus kws lij choj Los Angeles uas sawv cev rau cov kws ua yeeb yam, tau sau rau hauv kev tshuaj xyuas ntawm qhov kev txiav txim siab tias lub tsev hais plaub lub tswv yim "yuav qhia tau tias txhua lub tuam txhab online uas xav koom nrog kev ua txhaum cai lij choj tuaj yeem muag tag nrho cov khoom lag luam uas nws lub siab xav tau ntev li ntev tau. them cov neeg thib peb los tsim thiab xa cov khoom. "

Lwm lub tuam txhab luam tawm ntawm kev thov siv cov qauv zoo sib xws.Thatcher Spring, CEO ntawm GearLaunch, hais txog Redbubble, "Lawv hais tias lawv tab tom cuam tshuam kev sib raug zoo nrog cov saw hlau, tab sis qhov tseeb kuv xav tias lawv txhawb nqa qhov kev tsim txom IP no."Tab sis Lub Caij Nplooj Ntoos Hlav tom qab pom zoo tias GearLaunch kuj tau cog lus nrog cov tuam txhab thib peb.“Auj, yog lawm.Peb tsis muaj cov chaw tsim khoom. "

Txawm hais tias Ohio State kev txiav txim siab sawv, nws tseem tuaj yeem ua rau kev lag luam raug mob.Raws li Kent, tus tsim SunFrog, soj ntsuam, "Yog tias cov tshuab luam ntawv raug lav, leej twg yuav xav luam tawm?"

Amazon ntsib qhov kev foob zoo sib xws hais txog nws txoj kev lav phib xaub rau tus dev tsis raug cai los ntawm tus tub lag luam ywj pheej uas ua rau tus neeg siv khoom tsis pom kev.Cov ntaub ntawv ntawd nyuaj rau cov hauv paus ntsiab lus uas tau cawm Redbubble: Puas yog lub khw muag khoom, txawm tias nws tsis yog "tus neeg muag khoom," yuav lav ris rau cov khoom muag muag hauv nws qhov chaw?Thaum Lub Xya Hli, ib pawg kws txiav txim plaub ntawm US Peb Lub Tsev Hais Plaub Txiav Txim Plaub Ntug tau txiav txim tias rooj plaub tuaj yeem txuas ntxiv mus;Amazon tau thov rov hais dua rau pawg kws txiav txim plaub loj dua, uas tau hnov ​​​​cov ntaub ntawv lub hli tas los.Cov kev foob no tuaj yeem hloov kho kev lag luam e-lag luam thiab, dhau los, txoj cai ntawm kev ua tswv cuab hauv online.

Muab tus naj npawb ntawm cov neeg siv, qhov ntim ntawm uploads, thiab ntau yam ntawm cov cuab yeej txawj ntse, txawm tias cov tuam txhab luam tawm raws li qhov xav tau lees paub tias qee qhov kev ua txhaum cai yog qhov kev zam.Hauv email, Davis, Redbubble tus kws lij choj tus thawj coj, hu nws tias "qhov teeb meem kev lag luam muaj txiaj ntsig."

Txhua lub tuam txhab ua cov kauj ruam rau tub ceev xwm nws lub platform, feem ntau los ntawm kev muab lub portal uas cov neeg tuav cai tuaj yeem sau ntawv ceeb toom ua txhaum cai;lawv kuj qhia rau cov neeg siv txog qhov txaus ntshai ntawm kev tshaj tawm cov qauv tsis muaj ntawv tso cai.GearLaunch tau luam tawm ib qhov blog hu ua "Yuav ua li cas tsis mus rau Lub Tsev Hais Plaub Copyright thiab Tseem Ua Tus nplua nuj."

GearLaunch thiab SunFrog hais tias lawv txhawb nqa kev siv cov duab-paub software los nrhiav cov qauv tsim tsim.Tab sis Kent hais tias SunFrog cov kev pab cuam nws cov software kom paub txog qee tus qauv tsim, vim tias, nws hais tias, nws kim dhau los txheeb xyuas ntau lab tus uploads.Ntxiv rau, nws hais tias, "Technology tsis zoo li ntawd."Tsis yog lub tuam txhab yuav nthuav tawm qhov loj ntawm nws pab pawg ua raws.

Redbubble's Davis hais tias lub tuam txhab txwv cov neeg siv txhua hnub uploads "kom tiv thaiv cov ntsiab lus uploading ntawm qhov ntsuas."Nws hais tias Redbubble's Marketplace Integrity pab pawg - uas nws tau piav qhia hauv xov tooj yog "lean" - raug nqi ib feem nrog "kev tshawb nrhiav tsis tu ncua thiab tshem tawm cov nyiaj tsis raug cai tsim los ntawm bots," uas tuaj yeem tsim cov nyiaj thiab cov ntsiab lus loj tuaj yeem.Tib pab neeg ntawd, Davis tau hais hauv email, tseem cuam tshuam nrog cov ntsiab lus scraping, sau npe tawm tsam, thiab "tus cwj pwm dag."

Davis hais tias Redbubble xaiv tsis siv tus qauv duab-paub software, txawm hais tias nws lub koom haum Teepublic ua."Kuv xav tias muaj kev xav tsis zoo" uas cov duab sib piv software yog "kev kho kho kom zoo," nws tau sau rau hauv email, hais txog cov kev txwv thev naus laus zis thiab qhov ntim ntawm cov duab thiab kev hloov pauv "tsim txhua feeb."(Redbubble's 2018 investor nthuav qhia kwv yees nws 280,000 cov neeg siv upload 17.4 lab tus qauv tsim xyoo ntawd.) Vim tias software tsis tuaj yeem daws qhov teeb meem "rau qhov peb xav tau," nws sau, Redbubble tab tom sim nws tus kheej suite ntawm cov cuab yeej, suav nrog ib qho kev pab cuam uas. tshawb xyuas cov duab tshiab upload tawm tsam nws tag nrho cov duab database.Redbubble cia siab tias yuav nthuav tawm cov yam ntxwv no tom qab xyoo no.

Hauv email, tus neeg sawv cev ntawm eBay hais tias lub tuam txhab siv "cov cuab yeej tshawb pom zoo, kev tswj hwm thiab kev sib raug zoo nrog cov tswv lag luam" rau tub ceev xwm nws qhov chaw.Lub tuam txhab hais tias nws qhov kev tiv thaiv kev ua txhaum cai rau cov tswv tau lees paub muaj 40,000 tus neeg koom.Tus neeg sawv cev Amazon tau hais txog ntau dua $ 400 lab hauv kev nqis peev los tawm tsam kev dag ntxias, suav nrog cov khoom cuav, nrog rau cov phiaj xwm kev sib koom ua lag luam tsim los txo kev ua txhaum cai.Etsy lub chaw ua haujlwm sib txuas lus tau xa cov lus nug mus rau lub tuam txhab daim ntawv tshaj tawm tsis ntev los no, qhov chaw uas lub tuam txhab hais tias nws tsis tuaj yeem nkag mus rau ntau dua 400,000 cov npe hauv xyoo 2018, nce 71 feem pua ​​​​ntawm xyoo dhau los.TeeChip hais tias nws tau nqis peev ntau lab daus las los pab txheeb xyuas qhov ua txhaum cai, thiab muab txhua tus qauv tsim los ntawm "cov txheej txheem tshuaj xyuas nruj" suav nrog kev tshuaj xyuas cov ntawv nyeem thiab tshuab-kawm-ua kom pom cov duab software.

Hauv lwm tus email, Davis piav qhia txog lwm yam kev cov nyom.Cov neeg tuav txoj cai feem ntau thov kom tshem tawm cov khoom uas raug cai tiv thaiv, xws li parody, nws hais.Qee qhov kev thov tsis tsim nyog: Ib tus nug Redbubble los thaiv cov lus tshawb nrhiav "tus txiv neej."

Davis tau hais hauv email, "Tsis yog nws tsis tuaj yeem lees paub txhua qhov kev cai lij choj lossis cov cim lag luam uas muaj thiab yuav muaj," Davis tau hais hauv email, tab sis "tsis yog txhua tus tuav txoj cai tswj hwm kev tiv thaiv lawv tus IP tib yam."Qee tus xav kom tsis muaj kev zam txim, nws hais tias, tab sis lwm tus xav tias cov qauv tsim, txawm tias lawv ua txhaum, tsim kom muaj kev thov ntau dua."Qee zaus," Davis tau hais tias, "Cov neeg tuav cai tau tuaj rau peb nrog tsab ntawv ceeb toom tshem tawm thiab tom qab ntawd tus kws kos duab ua ntawv foob, thiab tus tuav txoj cai rov qab los thiab hais tias, 'Qhov tseeb, peb ua tau zoo nrog qhov ntawd.Cia li tso tseg.'”

Cov teeb meem tsim dab tsi Goldman, tus xibfwb ntawm Santa Clara, hu ua "kev cia siab ua tsis tau" rau kev ua raws."Koj tuaj yeem ua haujlwm rau txhua tus neeg hauv ntiaj teb nrog kev soj ntsuam cov qauv no, thiab nws tseem yuav tsis txaus," Goldman hais hauv kev xam phaj.

Kent hais tias qhov nyuaj thiab kev foob tau thawb SunFrog deb ntawm kev luam tawm ntawm qhov kev thov mus rau "qhov chaw nyab xeeb dua, kev kwv yees ntau dua."Lub tuam txhab ib zaug tau piav qhia nws tus kheej tias yog lub tuam txhab luam ntawv T-shirt loj tshaj plaws hauv Asmeskas.Tam sim no, Kent hais tias SunFrog tab tom nrhiav kev koom tes nrog cov npe paub, xws li Discovery Channel's Shark Week."Lub Limtiam Shark yuav tsis ua txhaum rau leej twg," nws hais.

Redbubble, ib yam nkaus, teev "kev koom tes nrog cov ntsiab lus" raws li lub hom phiaj hauv nws cov tswv cuab kev nthuav qhia 2018.Niaj hnub no nws txoj kev koom tes nrog 59 hom, feem ntau yog los ntawm kev lag luam lom ze.Tsis ntev los no ntxiv suav nrog cov khoom muaj ntawv tso cai los ntawm Universal Studios, suav nrog lub puab tsaig, Rov qab mus rau yav tom ntej, thiab Shaun of The Dead.

Cov neeg tuav txoj cai hais tias lawv lub nra - txheeb xyuas cov khoom ua txhaum cai thiab taug qab lawv mus rau lawv qhov chaw - yog qhov xav tau sib npaug.Burroughs, tus kws lij choj uas sawv cev rau cov kws ua yeeb yam hais tias "Nws yog qhov tseem ceeb ntawm txoj haujlwm puv sijhawm."Imhoff, tus neeg saib xyuas daim ntawv tso cai Texas Chainsaw, hais tias txoj haujlwm yog qhov nyuaj tshwj xeeb rau cov neeg tuav cai me me rau nruab nrab, xws li Exurbia.

Kev tswj hwm kev lag luam tshwj xeeb yog xav tau.Cov tswv ntawm kev cai lij choj tuaj yeem tswj hwm lawv txoj cai nruj lossis xoob raws li lawv pom zoo, tab sis cov neeg tuav txoj cai yuav tsum qhia tias lawv tsis tu ncua tswj lawv cov cim lag luam.Yog tias cov neeg siv khoom tsis koom nrog ib qho kev lag luam nrog ib hom, lub cim yuav dhau los.(Escalator, kerosene, videotape, trampoline, thiab flip xov tooj tag nrho poob lawv cov cim lag luam li no.)

Exurbia cov cim lag luam suav nrog cov cai rau ntau tshaj 20 lo lus cim thiab lub logo rau Texas Chainsaw Massacre thiab nws cov neeg phem, Leatherface.Lub caij ntuj sov dhau los, kev ua haujlwm ntawm kev tiv thaiv nws cov cai thiab cov cim lag luam - rov tshawb nrhiav, txheeb xyuas, sau ntaub ntawv, taug qab cov tuam txhab tsis paub, cov kws lij choj sab laj, thiab xa cov ntawv ceeb toom rau cov tswv lag luam hauv lub vev xaib - nthuav tawm lub tuam txhab cov peev txheej mus rau qhov Cassidy coj peb tus neeg ua haujlwm cog lus, nce tag nrho. neeg ua hauj lwm mus rau yim.

Tab sis lawv tsoo lawv qhov kev txwv thaum Cassidy nrhiav pom tias ntau qhov chaw tshiab muag khoom lag luam tawm txawv teb chaws thiab tsis tuaj yeem taug qab.Kev ua txhaum cai lij choj hauv Asia yog qhov tseeb tsis muaj dab tsi tshiab, tab sis cov tswv lag luam raws li txawv teb chaws kuj tau teeb tsa khw ntawm US-based print-on-demand platforms.Ntau ntawm nplooj ntawv thiab pab pawg Exurbia pom tau thawb kev tshaj tawm hauv social media rau kev luam tawm-ntawm-kev thov knockoffs xyoo tas los taug qab rau cov neeg ua haujlwm hauv Asia.

Thawj nplooj Facebook Cassidy tau tshawb xyuas, Hocus thiab Pocus thiab Chill, muaj 36,000 nyiam, thiab ib nplooj ntawv pom tseeb muaj 30 tus tswv lag luam nyob hauv Nyab Laj;pawg tau txiav tawm tshaj tawm lub caij nplooj zeeg kawg.

Cassidy xav tias ntau tus neeg muag khoom no tau ua haujlwm txawv teb chaws, vim nws tsis tuaj yeem taug qab lawv mus rau niam txiv lub platform lossis chaw xa khoom.Cov nplooj ntawv raug cai thiab tsis pub lwm tus paub muaj cov ntawv tso cai.Cov ntawv ceeb toom tshem tawm tsis dhau mus.Kev hu xovtooj, emails, thiab ISP nrhiav txhua qhov kawg.Qee nplooj ntawv thov cov chaw nyob hauv Asmeskas, tab sis cov ntawv tso tseg-thiab-tshem cov ntawv xa los ntawm cov ntawv pov thawj tau xa rov qab xa rov qab rau tus xa, qhia tias cov chaw nyob yog cuav.

Yog li Cassidy yuav qee lub tsho Chainsaw nrog nws daim npav rho nyiaj, xav tias nws tuaj yeem rub qhov chaw nyob ntawm nws daim ntawv qhia nyiaj hauv tuam txhab.Cov khoom tuaj txog ob peb lub lis piam tom qab;nws cov ntaub ntawv hauv tuam txhab nyiaj tau hais tias feem ntau ntawm cov tuam txhab lag luam nyob hauv Nyab Laj.Lwm cov lus hais txog qhov kawg.Cov nqi raug teev rau cov tuam txhab tsis sib xws nrog US chaw nyob - piv txwv li Midwestern npias hops.Cassidy hu rau cov tuam txhab, tab sis lawv tsis muaj ntaub ntawv sau tseg ntawm kev lag luam thiab tsis paub tias nws tab tom tham txog dab tsi.Nws tseem tsis tau paub txog.

Thaum Lub Yim Hli, Sahad sab laug tau hu rau Redbubble nug txog cov ntaub ntawv ntawm kev cog lus koom tes nrog hom lag luam.Thaum Lub Kaum Ib Hlis 4, ntawm Redbubble qhov kev thov, Exurbia tau xa email rau lub khw muag khoom, cov cim lag luam thiab cov ntaub ntawv pov thawj, daim ID muaj cai, thiab tsab ntawv tso cai.Exurbia kuj tau thov kom muaj tsab ntawv ceeb toom ntawm txhua daim ntawv ceeb toom tshem tawm rau kev ua txhaum cai Chainsaw cov khoom Redbubble tau txais ntau xyoo.

Hauv kev hu xov tooj thiab email tom ntej, Redbubble cov neeg sawv cev tau muab daim ntawv cog lus sib koom nyiaj tau los.Qhov kev pom zoo thawj zaug, hauv ib daim ntawv tshuaj xyuas los ntawm WIRED, suav nrog 6 feem pua ​​​​cov nuj nqis rau Exurbia ntawm cov kiv cua thiab 10 feem pua ​​​​ntawm cov khoom lag luam.(Imhoff hais tias tus qauv kev lag luam nyob nruab nrab ntawm 12 thiab 15 feem pua.) Exurbia tsis kam.Cassidy hais tias "Lawv tau nyiaj los ntawm peb cov cuab yeej txawj ntse tau ntau xyoo, thiab lawv yuav tsum ua qhov ntawd," Cassidy hais."Tab sis lawv tsis tuaj tom ntej nrog lawv lub hnab nyiaj tawm."

"Koj tuaj yeem ua haujlwm rau txhua tus neeg hauv ntiaj teb nrog kev kuaj xyuas cov qauv no thiab nws tseem yuav tsis txaus."

Thaum Lub Kaum Ob Hlis 19, Exurbia tau xa 277 cov ntawv ceeb toom tshiab rau Redbubble thiab plaub hnub tom qab tau xa 132 nrog nws cov chaw muag khoom, TeePublic, rau T-shirts, ntawv tshaj tawm, thiab lwm yam khoom.Cov khoom raug tshem tawm.Thaum Lub Ib Hlis 8, Exurbia tau xa lwm tus email, tshuaj xyuas los ntawm WIRED, hu xov tooj rau cov xwm txheej tshiab ntawm kev ua txhaum cai, uas Sahad tau sau nrog cov screenshots, daim ntawv nthuav qhia, thiab cov txiaj ntsig tshawb nrhiav los ntawm hnub ntawd.Ib qho kev tshawb nrhiav Redbubble, piv txwv li, tau xa rov qab 252 qhov tshwm sim rau "Texas Chainsaw Massacre" thiab 549 rau "Leatherface".Kev tshawb nrhiav TeePublic qhia ntau pua yam khoom.

Thaum Lub Ob Hlis 18, Redbubble tau xa Exurbia tsab ntawv ceeb toom ntawm txhua Chainsaw tshem tawm cov ntawv ceeb toom nws tau txais, thiab tag nrho cov nqi muag ntawm Chainsaw cov khoom Sahad tau txheeb xyuas hauv cov ntawv ceeb toom tshem tawm txij li lub Peb Hlis 2019. Exurbia yuav tsis nthuav tawm tus lej muag, tab sis Cassidy tau hais tias nws yog nyob rau hauv txoj kab nrog nws tus kheej kwv yees.

Tom qab WIRED nug nrog Redbubble txog kev sib tham nrog Exurbia, Redbubble tus kws lij choj hauv tsev hais rau Exurbia lub tuam txhab tau txiav txim siab txog kev daws teeb meem rau kev muag khoom txhaum cai.Ob tog hais tias kev sib tham txuas ntxiv mus.Cassidy yog optimistic.Nws hais tias, "Lawv tsawg kawg zoo li tsuas yog cov uas ua haujlwm," nws hais."Qhov twg peb txaus siab."

Yog li, yuav ua li cas cov qauv no tuaj yeem hloov pauv yam tsis hloov pauv tus tswv IP lossis txhawb nqa kev lag luam nrog ntau yam los muab?Peb puas xav tau DMCA tshiab-thiab ib qho rau cov cim lag luam?Puas yuav muaj kev hloov pauv yam tsis muaj kev cai tshiab?

Kev lag luam suab paj nruag tuaj yeem muab cov lus qhia.Ntev ua ntej Napster, kev lag luam tau ntsib teeb meem zoo sib xws nrog cov nuj nqis: Nrog ntau lub suab paj nruag ua si hauv ntau qhov chaw, cov neeg ua yeeb yam yuav tsum tau txais lawv li cas?Cov ntawv tso cai pab pawg xws li ASCAP tau nqis tes ua, tsim kom muaj kev sib koom cov nyiaj tau los ntawm cov nyiaj tau los rau cov neeg ua lag luam.Cov kws ua yeeb yam them ASCAP tus nqi ib zaug los koom, thiab cov tshaj tawm xov xwm, tuav, thiab cov chaw ua si hmo ntuj them tus nqi txhua xyoo uas tsis pub lawv sau thiab tshaj tawm txhua zaj nkauj.Cov koom haum saib xyuas cov huab cua thiab cov koom haum, ua lej, thiab sib faib nyiaj.Tsis ntev los no, cov kev pabcuam xws li iTunes thiab Spotify tau hloov mus rau Wild West cov ntaub ntawv sib koom ua lag luam, sib koom cov nyiaj tau los nrog cov neeg ua yeeb yam pom zoo.

Rau kev lag luam arguably loj dua thiab ntau haiv neeg dua li kev lag luam suab paj nruag, nws yuav tsis yooj yim.Goldman hais tias qee tus neeg tuav txoj cai yuav tsis xav tawm tsam kev sib tham;ntawm cov neeg txaus siab koom nrog, qee tus yuav xav tuav tswj hwm qee qhov qauv tsim, qhov sib npaug ntawm Eagles vetting txhua lub npog npog uas xav ua si Hotel California."Yog tias kev lag luam txav mus rau qhov kev taw qhia," Goldman tau hais tias, "nws yuav tsis tshua muaj zog thiab kim dua li tam sim no."

Redbubble's Davis hais tias nws yog "tseem ceeb rau cov khw muag khoom thiab cov khw muag khoom, cov neeg tuav cai, cov neeg ua yeeb yam, thiab lwm yam kom txhua tus nyob rau tib sab ntawm lub rooj."David Imhoff pom zoo tias daim ntawv tso cai qauv yog lub tswv yim nthuav, tab sis nws txhawj xeeb txog kev tswj kom zoo."Cov tuam txhab lag luam yuav tsum tiv thaiv lawv cov duab, lawv txoj kev ncaj ncees," nws hais."Tam sim no qhov funnel ntawm cov ntsiab lus los ntawm txhua txoj kev tsuas yog tswj tsis tau."

Thiab qhov ntawd yog qhov uas cov kws ua yeeb yam, kws lij choj, tsev hais plaub, tuam txhab lag luam, thiab cov neeg tuav txoj cai zoo li sib haum.Uas thaum kawg, lub luag hauj lwm zoo li poob nrog lub npe nrov tshaj plaws hloov pauv kev lag luam ntawm lawv txhua tus: tsoomfwv.

Hloov kho, 3-24-20, 12 teev tsaus ntuj ET: Kab lus no tau hloov kho kom meej tias "kev tswj hwm kev ruaj ntseg" tsis yog ib feem ntawm daim ntawv cog lus cog lus kev koom tes ntawm Exurbia thiab Redbubble.

WIRED yog qhov uas tag kis tau paub.Nws yog qhov tseem ceeb ntawm cov ntaub ntawv thiab cov tswv yim uas ua rau kev nkag siab ntawm lub ntiaj teb hauv kev hloov pauv tas li.Kev sib tham WIRED teeb pom kev zoo li cas thev naus laus zis hloov pauv txhua yam ntawm peb lub neej - los ntawm kab lis kev cai mus rau kev lag luam, kev tshawb fawb txog kev tsim.Kev tawg thiab kev tsim kho tshiab uas peb nthuav tawm ua rau txoj kev xav tshiab, kev sib txuas tshiab, thiab kev lag luam tshiab.

© 2020 Condé Nast.Txhua txoj cai.Kev siv lub vev xaib no suav nrog kev lees txais peb Daim Ntawv Pom Zoo Tus Neeg Siv (hloov kho 1/1/20) thiab Txoj Cai Tswjfwm Ntiag Tug thiab Cov Lus Qhia Cookie (hloov kho 1/1/20) thiab Koj Txoj Cai Tswjfwm Ntiag Tug California.Tsis Txhob Muag Kuv Cov Ntaub Ntawv Tus Kheej Wired tuaj yeem khwv tau ib feem ntawm kev muag khoom los ntawm cov khoom lag luam uas tau yuav los ntawm peb lub vev xaib uas yog ib feem ntawm peb cov koom tes nrog cov khw muag khoom.Cov khoom siv ntawm lub xaib no yuav tsis raug muab luam tawm, faib, xa tawm, cached lossis lwm yam siv, tshwj tsis yog kev tso cai sau ua ntej ntawm Condé Nast.Kev xaiv Ad