Kunyamula nsalu mpaka kamera sikungalowe m'malo mwa msonkhano wapamtima, koma iyi ndi njira imodzi yomwe opanga ma bespoke amagwiritsa ntchito kufikira makasitomala panthawi ya mliri.Atembenukiranso ku makanema a Instagram ndi YouTube, macheza amakanema komanso maphunziro amomwe angayesere molondola kwambiri akamasaka njira zina zolumikizirana ndi makasitomala padziko lapansi.

Mu webinar Lachiwiri m'mawa motsogozedwa ndi mphero yapamwamba ya nsalu a Thomas Mason komanso motsogozedwa ndi Simon Crompton wa British blog Permanent Style, gulu la malaya amtundu- ndi opanga ma suti ndi ogulitsa adakambirana za momwe makampani opanga zovala za amuna apamwamba angagwirizane. ku tsogolo la digito.

A Luca Avitabile, eni ake opanga ma shati omwe amakhala ku Naples, Italy, adati kuyambira pomwe wobwereketsa adakakamizika kutseka, wakhala akupereka macheza ochezera pavidiyo m'malo mokumana ndi munthu payekha.Ndi makasitomala omwe alipo, adanena kuti njirayi ndi yosavuta chifukwa ali kale ndi machitidwe awo ndi zomwe amakonda pa fayilo, koma "ndizovuta kwambiri" kwa makasitomala atsopano, omwe amafunsidwa kuti alembe mafomu ndikutenga miyeso yawo kapena kutumiza malaya omwe angagwiritsidwe ntchito kudziwa zoyenera kuti ayambe.

Iye adavomereza kuti ndi makasitomala atsopano, ndondomekoyi si yofanana ndi kukhala ndi misonkhano iwiri mwa munthu kuti mudziwe kukula koyenera ndikusankha nsalu ndi tsatanetsatane wa malaya, koma zotsatira zake zingakhale zabwino pafupifupi 90 peresenti.Ndipo ngati malayawo sali bwino, Avitabile adati kampaniyo ikupereka ndalama zaulere chifukwa ikusunga ndalama zoyendera.

Chris Callis, director of product development for Proper Cloth, mtundu wa amuna opangidwa pa intaneti ku US, adati chifukwa kampaniyo idakhala ya digito, sipanakhale zosintha zambiri pakugwira ntchito kwake kuyambira mliriwu."Zakhalabe monga momwe zimakhalira," adatero.Komabe, Chovala Choyenera chayamba kukhala ndi zokambirana zambiri zamakanema ndipo izi zipitilira mtsogolo.Anati ndi opanga ma bespoke omwe amagwiritsa ntchito zida zofanana ndi makampani apaintaneti, akuyenera "kubwerera m'mbuyo kuti atsimikizire kuti zonse zili bwino."

James Sleater, director of the Cad & The Dandy, wopanga suti pa Savile Row, wapeza siliva ku mliri.Ngakhale kutsekeka kusanachitike, anthu ena ankachita mantha kubwera mu shopu yake - ndipo ena mumsewu wa London - chifukwa amawopa."Koma pa foni ya Zoom, muli mnyumba mwawo.Zimaphwanya zotchinga ndikumasula makasitomala,” adatero."Chifukwa chake kugwiritsa ntchito ukadaulo kumatha kupangitsa kuti zinthu zikhale zosavuta."

Mark Cho, woyambitsa nawo The Armoury, malo ogulitsa amuna apamwamba omwe ali ndi malo ku New York City ndi Hong Kong, watembenukira ku makanema a YouTube ndi njira zina zoyendetsera bizinesi panthawi yotseka ku States.“Ndife sitolo ya njerwa ndi matope.Sitinakhazikitsidwe kukhala bizinesi yokhazikika pa intaneti, "adatero.

Ngakhale masitolo ake ku Hong Kong sanakakamizidwe kutseka, adawona chilakolako cha zovala zokongoletsedwa - bizinesi yayikulu ya The Armoury - "yatsika kwambiri."M'malo mwake, ku States, adawona malonda amphamvu mosayembekezereka m'zikwama, makosi ndi zikwama zachikwama, Cho adanena ndikuseka ndi kugwedeza.

Pofuna kulimbikitsanso malonda a suti, Cho wabwera ndi njira ina yowonetsera ma bespoke trunk show.Iye adalongosola kuti: "Timapanga zosakaniza zopangira miyeso ndi ma bespoke m'sitolo yathu.Kuti tiyesedwe, nthawi zonse takhala tikudziyesa tokha m'nyumba.Kwa bespoke, timasamala kwambiri za momwe timagwiritsira ntchito mawuwo.Bespoke imasungidwa tikamalandila osoka odziwika bwino monga Antonio Liverano, Musella Dembech, Noriyuki Ueki, ndi zina zambiri, ochokera kumaiko ena paziwonetsero zazikulu.Okonza awa amawulukira kusitolo yathu kuti akawone makasitomala athu ndikubwerera kumayiko akwawo kuti akakonze zomangira, kubwereranso kuti akwanire ndikutumiza.Popeza ma telala odziwika bwinowa sangathe kuyenda pakali pano, tidayenera kupeza njira zina kuti awone makasitomala athu.Zomwe timachita ndikuyitanitsa kasitomala ku shopu monga nthawi zonse ndipo timalumikizana ndi okonza telala athu pogwiritsa ntchito Zoom call kuti athe kuyang'anira nthawiyo ndikucheza ndi kasitomala.Gulu lomwe lili m'sitoloyo ndi lodziwa zambiri poyesa kuyesa kwamakasitomala ndikuyika zida, chifukwa chake timakhala ngati maso ndi manja a telala pomwe amatilangiza Zoom. "

Sleater akuyembekeza kuti kusintha kwaposachedwa kwa zovala za amuna wamba kupitilirabe mtsogolo ndipo akugwiritsa ntchito mphamvu zambiri popanga ma jekete a jezi, malaya a polo ndi zovala zina zamasewera kuti athane ndi "njira yotsika" muzovala zowoneka bwino.

Greg Lellouche, woyambitsa wa No Man Walks Alone, malo ogulitsa pa intaneti omwe ali ku New York, wagwiritsa ntchito nthawi ya mliriwu kuti awone momwe bizinesi yake ingathandizire bwino kwambiri kwamakasitomala ndikugwiritsa ntchito "mawu ake kubweretsa gulu lathu."

Mliriwu usanachitike, adagwiritsa ntchito makanema akumbuyo kuwonetsa kampaniyo ndi zomwe akugulitsa, koma izi zidayima pambuyo potseka chifukwa Lellouche samakhulupilira kuti zithunzizo zinali zabwino mokwanira ndipo adasankha "munthu wochulukirapo. zochitika.Tikupitirizabe kupereka chithandizo chabwino kwambiri ndi kulankhulana kuti awathandize kukhala omasuka kugula. "Kuyika makanema apa YouTube kumakupangitsani kukhala "wowoneka ngati wachinyamata [ndipo] zomwe takumana nazo pa intaneti ndi zaumunthu kuposa zina zapamwamba zomwe mungapeze m'chilengedwe."

Koma chokumana nacho cha Cho chakhala chosiyana.Mosiyana ndi Lellouche, wapeza kuti mavidiyo ake, omwe ambiri amawomberedwa pa mafoni a m'manja pogwiritsa ntchito magetsi okwana madola 300, sanangoyambitsa kukambirana ndi makasitomala, koma adayambitsanso malonda."Timalumikizana bwino," adatero.Ndipo mutha kukwanitsa zambiri ndi khama lochepa.

Sleater adati ndikosavuta kukhala “waulesi” munthu akamagulitsa njerwa ndi matope - amangofunika kuyika zinthu pamashelefu ndikudikirira kuti agulitse.Koma popeza masitolo atsekedwa, zakakamiza amalonda kukhala opanga kwambiri.Kwa iye, adatembenukira ku nthano kuti agulitse malonda m'malo mwake ndikukhala "wamphamvu kwambiri" kuposa momwe adakhalira m'mbuyomu.

Callis adati chifukwa sagwiritsa ntchito malo ogulitsira, amagwiritsa ntchito zolemba pofotokoza zazinthu ndi mawonekedwe ake.Izi ndi zabwino kuposa kungonyamula nsalu kapena batani mpaka kamera pakompyuta."Tikulankhula momveka bwino za moyo wa chinthucho," adatero.

"Mukayesa kuyika nsalu pafupi ndi kamera, simukuwona chilichonse," adatero Avitabile, ponena kuti m'malo mwake amagwiritsa ntchito chidziwitso chake pamiyoyo yamakasitomala ndi ntchito zake kuti alimbikitse zosankha.Ananenanso kuti mliriwu usanachitike, panali "mpata waukulu" pakati pa mabizinesi a njerwa ndi matope ndi pa intaneti, koma tsopano, awiriwa akuphatikizana ndipo "aliyense akuyesera kuchitapo kanthu pakati."