Gufata umwenda kugeza kuri kamera ntabwo bisimburana mu nama y'umuntu ku giti cye, ariko iyo ni imwe mu ngamba abakora bespoke bakoresha kugira ngo bagere ku bakiriya mu gihe cy'icyorezo.Bahindukiriye kandi kuri videwo ya Instagram na YouTube, videwo ndetse n’inyigisho zerekana uburyo bwo gupima ibipimo nyabyo mugihe bashakisha ubundi buryo bufatika bwo kuvugana nabakiriya kwisi.

Mu rubuga rwa interineti mu gitondo cyo kuri uyu wa kabiri yakiriwe n’uruganda rwo hejuru rw’imyenda Thomas Mason kandi ruyobowe na Simon Crompton wo ku rubuga rw’Abongereza rwitwa Permanent Style, itsinda ry’ishati gakondo- hamwe n’abakora amakositimu n’abacuruzi bafashe ingingo y’ukuntu inganda zambara imyenda y’abagabo ishobora guhinduka Kuri Birenzeho.

Luca Avitabile, nyiri uruganda rukora amashati rufite icyicaro i Naples mu Butaliyani, yavuze ko kuva atelier we yahatiwe gufunga, yagiye atanga gahunda za videwo aho guterana imbonankubone.Hamwe n’abakiriya bariho, yavuze ko inzira yoroshye kubera ko asanzwe afite imiterere n’ibyo bakunda muri dosiye, ariko “bigoye cyane” ku bakiriya bashya, basabwa kuzuza impapuro no gufata ibipimo byabo bwite cyangwa kohereza mu ishati ko irashobora gukoreshwa kugirango umenye ibikwiye kugirango utangire.

Yiyemereye ko hamwe n’abakiriya bashya, inzira itameze kimwe no kugira inama ebyiri mu muntu kugira ngo hamenyekane ingano ikwiye kandi uhitemo umwenda n’ibisobanuro birambuye ku mashati, ariko ibisubizo byanyuma bishobora kuba hafi 90 ku ijana.Niba kandi ishati idatunganye, Avitabile yavuze ko iyi sosiyete itanga inyungu ku buntu kubera ko izigama amafaranga y'urugendo.

Chris Callis, umuyobozi ushinzwe iterambere ry’ibicuruzwa kuri Proper Cloth, ikorera ku rubuga rwa interineti ikorerwa ku rubuga rwa interineti rw’abagabo, yavuze ko kubera ko iyi sosiyete yamye ari digital, nta mpinduka nini zahindutse ku mikorere yayo kuva icyorezo.Ati: “Byakomeje kuba ubucuruzi nk'uko bisanzwe.”Ariko, Imyenda ikwiye yatangiye gukora amashusho menshi kandi bizakomeza ejo hazaza.Yavuze ko hamwe n’abakora bespoke bakoresha ibikoresho byinshi kimwe n’amasosiyete yo kuri interineti, agomba “kunama inyuma kugira ngo byose bibe byiza.”

James Sleater, umuyobozi wa Cad & The Dandy, ukora imyenda ya bespoke kuri Savile Row, yabonye ifeza iri ku cyorezo.Ndetse na mbere yo gufunga, abantu bamwe batinyaga kwinjira mu iduka rye - abandi ku muhanda wa Londres - kubera ko bari bafite ubwoba.“Ariko kuri telefone Zoom, uri munzu yabo.Isenya inzitizi kandi ikorohereza abakiriya ”.Ati: "Gukoresha ikoranabuhanga rero birashobora gutuma ibintu bitagenda neza."

Mark Cho, umunyamabanga wa The Armory, iduka ry’abagabo bo mu rwego rwo hejuru rifite aho riherereye mu mujyi wa New York na Hong Kong, yifashishije amashusho ya YouTube hamwe n’izindi ngamba zo gukomeza ubucuruzi mu gihe cyo gufunga Amerika.Ati: "Turi amatafari n'amatafari.Ntabwo dushinzwe kuba ubucuruzi bushingiye ku mubare wa interineti ”.

Nubwo amaduka ye muri Hong Kong atigeze ahatirwa gufunga, yabonye ubushake bwo kwambara imyenda idoda - ubucuruzi bw’ibanze bwa Armoury - “bwagabanutse cyane.”Ahubwo, muri Leta zunze ubumwe za Amerika, yabonye igurishwa rikomeye mu buryo butunguranye mu masakoshi, amajosi no mu gikapu, Cho yavuze aseka kandi yikanga.

Mu rwego rwo kuzamura igurishwa ryimyenda, Cho yazanye ubundi buryo bwo kugereranya bespoke trunk show.Yabisobanuye agira ati: “Dukora imvange yakozwe mu gupima no kugurizanya mu iduka ryacu.Kubyakozwe-gupima, buri gihe twafashe ibipimo ubwacu murugo.Kuri bespoke, turakaze cyane kuburyo dukoresha iryo jambo.Bespoke irabitswe mugihe twakiriye abadozi bazwi cyane ba bespoke nka Antonio Liverano, Musella Dembech, Noriyuki Ueki, nibindi, baturutse mubindi bihugu bashingiye kumurongo.Abadozi bazaguruka mububiko bwacu kugirango babone abakiriya bacu hanyuma basubire mubihugu byabo kugirango bategure ibikoresho, basubire guhura neza hanyuma amaherezo batange.Kubera ko abo badozi ba bespoke badashobora kugenda nonaha, tugomba kuzana ubundi buryo kugirango babone abakiriya bacu.Icyo dukora ni ugutumira abakiriya kumaduka nkuko bisanzwe kandi turahamagara abadozi bacu ba bespoke na Zoom guhamagara kugirango bashobore kugenzura gahunda no kuganira nabakiriya live.Ikipe iri mu iduka ifite uburambe mu gupima abakiriya no gukora ibikoresho, bityo dukora nk'amaso n'amaboko y'umudozi wa bespoke mu gihe atwigisha kuri Zoom. ”

Sleater yiteze ko impinduka ziherutse kwerekeza ku myambarire y'abagabo isanzwe izakomeza mu gihe kiri imbere kandi ishora imbaraga nyinshi mu gukora amakoti ya jersey, amashati ya polo n'ibindi bikoresho by'imikino kugira ngo irwanye “inzira igana hasi” yambaye imyenda isanzwe.

Greg Lellouche, washinze No Man Walks Alone, iduka ry’abagabo kuri interineti rifite icyicaro i New York, yakoresheje igihe mu gihe cy’icyorezo kugira ngo ashakishe uburyo ubucuruzi bwe bushobora gutanga serivisi nziza ku bakiriya no gukoresha “ijwi ryayo kugira ngo duhuze umuryango wacu.”

Mbere y’icyorezo, yari yarakoresheje amashusho y’inyuma kugira ngo yerekane isosiyete n’itangwa ry’ibicuruzwa, ariko ibyo byaje guhagarara nyuma yo gufungwa kubera ko Lellouche atizeraga ko ireme ry’amashusho ari ryiza bihagije maze ahitamo guhitamo “umuntu kurushaho uburambe.Turakomeza gutanga serivisi nziza n'itumanaho rishoboka kugira ngo bumve neza kugura. ”Gushyira videwo nzima kuri YouTube bituma “usa nkuwikunda [kandi] uburambe kuri interineti nubumuntu kuruta ibintu bimwebimwe byiza ushobora kubona mwisi.”

Ariko uburambe bwa Cho bwabaye butandukanye.Bitandukanye na Lellouche, yasanze amashusho ye, menshi muri yo akaba yararashwe kuri terefone ngendanwa akoresheje amatara 300 y’amadolari, ntabwo byatumye atangira ibiganiro n’abakiriya gusa, ahubwo yanatumye agurishwa.Ati: "Twabonye imikoranire myiza."“Kandi urashobora kugera kuri byinshi ukoresheje imbaraga nke ugereranije.”

Sleater yavuze ko byoroshye guhinduka “umunebwe” iyo umuntu akoze iduka ryubakishijwe amatafari - bakeneye gusa ibicuruzwa ku gipangu bagategereza ko bigurishwa.Ariko amaduka afunze, byatumye abacuruzi barushaho guhanga.Kuri we, yahindukiriye kuvuga inkuru yo kugurisha ibicuruzwa aho kuba “imbaraga nyinshi” kuruta uko byari bimeze kera.

Callis yavuze kubera ko adakora ububiko bwumubiri, akoresha ibintu byandika kugirango asobanure ibicuruzwa nibiranga.Nibyiza kuruta gufata umwenda cyangwa buto kugeza kuri kamera kuri mudasobwa.Ati: "Turimo kuvuga neza roho y'ibicuruzwa".

Avitabile yongeyeho ati: "Iyo ugerageje gushyira umwenda hafi ya kamera, ntacyo ushobora kubona." Ahubwo akoresha ubumenyi bwe ku buzima bw'abakiriya be ndetse n'akazi akora kugira ngo ahitemo amahitamo.Yavuze ko mbere y’iki cyorezo, hari “icyuho kinini rwose” hagati y’amatafari n'amatafari n'ubucuruzi bwo kuri interineti, ariko ubu, bombi barimo kuvanga kandi “buri wese agerageza kugira icyo akora hagati ye.”