Kubata jira kukhamera hakusi kutsiva musangano wemu-munhu, asi ndiyo imwe yenzira dziri kushandiswa nevagadziri kusvika vatengi panguva yedenda.Ivo zvakare vakatendeukira ku Instagram neYouTube mavhidhiyo, vhidhiyo chats uye kunyange tutorials ekutora iwo chaiwo zviyero pavanenge vachitsvaga dzinoshanda dzimwe nzira dzekutaurirana nevatengi munyika chaiyo.

Mune webinar neChipiri mangwanani yakaitirwa neakakwirira machira chigayo Thomas Mason uye yakagadziridzwa naSimon Crompton weBritish blog Permanent Style, boka rehembe dzetsika- nevagadziri vesutu nevatengesi vakatora musoro wekuti indasitiri yezvipfeko zvevarume zveumbozha inogona kuchinjika. kune remangwana redhijitari.

Luca Avitabile, muridzi wemugadziri wehembe anogara muNaples, Italy, akati sezvo atelier wake akamanikidzwa kuvhara, anga achipa vhidhiyo yekugadzwa panzvimbo pemisangano yemunhu.Nevatengi varipo, akati nzira iyi iri nyore sezvo aine maitiro avo uye zvavanoda pafaira, asi "zvakaoma" kune vatengi vatsva, vanokumbirwa kuzadza mafomu uye kutora zviyero zvavo kana kutumira nehembe inogona kushandiswa kuona yakakodzera kuti utange.

Akabvuma kuti nevatengi vatsva, maitiro aya haana kufanana nekuita misangano miviri mu-munhu kuona saizi yakakodzera uye kusarudza jira uye ruzivo rwehembe, asi mhedzisiro inogona kunge yakatenderedza makumi mapfumbamwe muzana.Uye kana hembe yacho isina kukwana, Avitabile akati kambani iyi iri kupa mari yemahara sezvo iri kuchengetedza mari yekufambisa.

Chris Callis, director wezvekugadzirwa kwechigadzirwa cheMhembera Yakanaka, iyo US-inobva pamhepo yakagadzirwa-ye-kuyera mhando yevarume, akati nekuti kambani yagara iri yedhijitari, hapasati pave neshanduko dzakawanda mukushanda kwayo kubva denda."Zvaramba zviri bhizinesi semazuva ese," akadaro.Nekudaro, Mucheka Wakakodzera watanga kubata mamwe vhidhiyo kubvunzana uye izvo zvichaenderera mberi mune ramangwana.Akataura nevagadziri vebespoke vachishandisa akawanda maturusi akafanana nemakambani epamhepo, anofanirwa "kukotama kumashure kuti ave nechokwadi chekuti zvese zvakanaka."

James Sleater, director weCad & The Dandy, mugadziri wesutu paSavile Row, awana jira resirivha kune denda.Kunyangwe kusati kwavharwa, vamwe vanhu vaitya kuuya muchitoro chake - uye vamwe mumugwagwa weLondon - nekuti vaitya.“Asi paZoom call, uri mumba mavo.Inoputsa zvipingamupinyi uye inozorodza vatengi,” akadaro."Saka kushandisa tekinoroji kunogona kuita kuti zvinhu zvive zvisina mutsetse."

Mark Cho, muvambi weThe Armoury, chitoro chevarume chepamusoro chine nzvimbo muNew York City neHong Kong, atendeukira kumavhidhiyo eYouTube uye mamwe mazano ekuchengetedza bhizinesi panguva yekuvharwa muAmerica.“Tiri chitoro chezvidhinha nedhaka.Hatina kugadzirwa kuti tive bhizimusi repainternet,” akadaro.

Kunyangwe zvitoro zvake muHong Kong zvisina kumbomanikidzwa kuvhara, akaona havi yembatya dzakagadzirwa - bhizinesi rekutanga reArmoury - "kudonha zvakanyanya."Pane kudaro, muAmerica, akaona zvisingatarisirwi kutengesa kwakasimba mumabhegi, mitsipa uye zvikwama, Cho akadaro nekuseka uye shrug.

Mukuedza kuwedzera kutengesa kwemasutu zvakare, Cho auya neimwe nzira yebespoke trunk show.Akatsanangura kuti: “Isu tinoita musanganiswa wekugadzira-ye-kuyera uye bespoke muchitoro chedu.Kune yedu yakagadzirwa-ye-chiyero, isu tagara tichitora zviyero isu pachedu mumba.Kune bespoke, isu takaomesesa nezve mashandisiro atinoita izwi iri.Bespoke yakachengeterwa kana isu tichitambira vane mukurumbira bespoke tailors vakadai saAntonio Liverano, Musella Dembech, Noriyuki Ueki, nezvimwewo, kubva kune dzimwe nyika pane trunk show.Vagadziri ava vanobhururuka kuenda kuchitoro chedu kunoona vatengi vedu vobva vadzokera kunyika dzekumba kwavo kunogadzirira mafittings, vodzokera zvakare kuzokwana uye pakupedzisira kuendesa.Sezvo ava vatengesi vebespoke vasingakwanise kufamba izvozvi, takafanirwa kuuya nedzimwe nzira dzekuti vaone vatengi vedu.Zvatinoita kukoka mutengi kuchitoro senguva dzose uye isu tinobata vatengesi vedu bespoke neZoom call kuitira kuti vatarise kugadzwa uye kutaura nemutengi live.Chikwata chiri muchitoro chine ruzivo mukutora kuyerwa kwevatengi nekugadzira zvinhu, saka tinoita semeso nemaoko emusona webespoke iye achitiraira nezveZoom. "

Sleater anotarisira kuti shanduko ichangoburwa yezvipfeko zvevarume zvakajairwa ichaenderera mberi mune ramangwana uye iri kuisa simba rakawanda mukugadzira majaketi ejezi, hembe dzepolo nezvimwe zvidimbu zvembatya dzemitambo kurwisa "nzira yekudzika" mukupfeka zviri pamutemo.

Greg Lellouche, muvambi weNo Man Walks Alone, chitoro chevarume pamhepo chiri muNew York, akashandisa nguva panguva yedenda kuongorora kuti bhizinesi rake rinogona sei kupa yakanakisa basa revatengi uye kushandisa "izwi rayo kuunza nharaunda yedu pamwechete."

Denda risati rasvika, akange ashandisa kuseri kwechiitiko mavhidhiyo kuratidza kambani uye chigadzirwa chayo, asi izvo zvakamira mushure mekuvharwa sezvo Lellouche aisatenda kuti mhando yemifananidzo yaive yakanaka uye akasarudza "munhu akawedzera." ruzivo.Tinoramba tichivapa masevhisi akanakisa uye kutaurirana kuti vanzwe vakasununguka kutenga. ”Kuisa mavhidhiyo epamoyo paYouTube kunoita kuti iwe "utaridzike usingashamisi [uye] ruzivo rwedu rwepamhepo rwevanhu kupfuura zvimwe zviitiko zveumbozha zvaunogona kuwana munyika yenyama."

Asi chiitiko chaCho chave chakapesana.Kusiyana naLellouche, akaona kuti mavhidhiyo ake, mazhinji acho anopfurwa panharembozha achishandisa marambi anokosha $300, haana kungoita kuti atange hurukuro nevatengi, asi kuti ave kutengesa."Tinowana kubatanidzwa kuri nani," akadaro."Uye unogona kuwana zvakawanda nekuedza kushoma."

Sleater akati zviri nyore kuita “usimbe” kana mumwe munhu achishanda muchitoro chezvidhinha nedhaka - vanongoda kuisa chigadzirwa pamasherufu vomirira kuti chitengeswe.Asi nezvitoro zvakavharwa, zvakamanikidza vatengesi kuti vawedzere kugadzira.Kwaari, akatendeukira kukutaura nyaya kuti atengese chigadzirwa panzvimbo yake uye ave "ane simba rakawanda" kupfuura zvaaive akaita kare.

Callis akati nekuti haashande chitoro chepanyama, anoshandisa zvinyorwa zvekudhirowa kutsanangura zvigadzirwa uye hunhu hwazvo.Zviri nani pane kungobata jira kana bhatani kusvika kukhamera pakombiyuta."Tiri kutaura zvakajeka mweya wechigadzirwa," akadaro.

"Paunoyedza kuisa jira padhuze nekamera, hapana chaunoona," Avitabile akawedzera, achiti anoshandisa ruzivo rwake rwehupenyu hwevatengi vake nemabasa kukurudzira sarudzo.Akataura kuti denda risati rasvika, pakanga paine "mukana wakakura" pakati pezvidhinha-nedhaka nemabhizinesi epamhepo, asi izvozvi, maviri ari kusanganisa uye "munhu wese ari kuyedza kuita chimwe chinhu pakati."