Ho kenella ka har'a livestreaming e se e le mokhoa o chesang China.Li-platform tsa video tse khutšoane ho kenyeletsoa Kuaishou le Douyin li banka karolong ea naha e ntseng e hola ka potlako ea e-commerce, e fetohileng mocha o matla oa thekiso bakeng sa liindasteri tsa setso ha bareki ba bangata ba fetohela mabenkeleng a marang-rang nakong ea seoa sa COVID-19.

Ho tloha ha koluoa ​​​​ea coronavirus e qala, barekisi ba bangata ba mabenkele ba 'mele ba fetohetse ho li-platform tsa video tse khutšoane ho rekisa lihlahisoa tsa bona ka ho phallela.Palo ea basebelisi ba letsatsi le letsatsi ba Kuaishou e eketsehile ka liperesente tse 40 selemo le selemo nakong ea matsatsi a phomolo a Mokete oa Selemo (Jan 24 ho isa ho Feb 2).Douyin o boetse a bona keketseho ea liperesente tse 26 ho li-DAU, ho latela QuestMobile, k'hamphani e kholo ea data ea marang-rang.

Dong Mingzhu, molulasetulo oa moetsi oa lisebelisoa tsa lapeng oa China Gree Electric Appliances, o rekisitse lihlahisoa tsa boleng ba li-yuan tse fetang limilione tse 310 nakong ea ketsahalo ea lihora tse tharo ka Kuaishou ka la 10 Motšeanong. -win tharollo bakeng sa lihlahisoa, bahlahisi le bareki, ho boletse Dong.

Bakeng sa ts'ebetso ea e-commerce, mekhahlelo e boneng keketseho e kholo ea barekisi e ne e le liaparo, lits'ebeletso tsa lehae, thepa ea lapeng, likoloi, lihlahisoa tsa botle le litlolo nakong ea Pherekhong-Phuptjane.Ho sa le joalo, likhoebo tse ncha tse qalileng ho phatlalatsoa ka nako ena li tsoa likoloing, li-smartphones, thepa ea lapeng, litlolo le litšebeletso tsa thuto, tlaleho e boletse.

Zhang Xintian, mohlahlobi oa iResearch, o re tšebelisano lipakeng tsa lits'ebetso tsa video tse khutšoane le sethala sa khoebo sa e-commerce ke mokhoa o phatlohileng oa khoebo kaha oa pele o ka tsamaisa sephethephethe sa marang-rang ho ea morao-rao.

Ho tloha ka Hlakubele selemong sena, basebelisi ba lits'ebeletso tse pharalletseng naheng ea China ba fihlile ho limilione tse 560, e leng karolo ea 62 lekholong ea basebelisi ba marang-rang ba naha, ho boletse Setsi sa Litaba tsa Marang-rang sa China.

Chelete e tsoang 'marakeng oa e-commerce oa China e eme ho li-yuan tse libilione tse 433.8 selemong se fetileng,' me e lebelletsoe ho feta li-yuan tse limilione tse likete tse 961 selemong sena, ho boletse tlaleho ea morao-rao e tsoang ho boeletsi ba mebaraka iiMedia Research.

Ma Shicong, mohlahlobisisi oa Analysys ea marang-rang e thehiloeng Beijing, o re ts'ebeliso ea khoebo ea mahlale a phahameng ka ho fetesisa a 5G le litlhaloso tse phahameng ka ho fetesisa e ekelitse indasteri e pharalletseng, mme a eketsa ka hore o na le tšepo mabapi le menyetla ea lekala lena."Liforomo tse khutšoane tsa livideo li kene mohatong o mocha ka ho ikopanya le barekisi ba marang-rang le ho kenella kahong ea phepelo ea thepa le tikoloho eohle ea e-commerce," ho boletse Ma.Ma o boetse a re ho hlokahala boiteko bo bongata ho tiisa boits'oaro ba li-livestreamers le li-platform tsa ho arolelana livideo ho arabela litletlebo tse ntseng li eketseha ka lebaka la tlhahisoleseling e khelosang kapa ea bohata, lihlahisoa tse sa tsitsang le khaello ea tšebeletso ea ka mor'a thekiso.

Sun Jiashan, mofuputsi Setsing sa Naha sa Bonono sa China, o re ho na le menyetla e mengata ea litabatabelo tsa e-commerce tsa li-platform tsa video tse khutšoane."Kenyelletso ea litsebi tsa MCN le lits'ebeletso tsa tsebo e lefuoang li tla hlahisa phaello bakeng sa indasteri ea livideo tse khutšoane," Sun o boletse.

Ka Loetse, k'hamphani ea rona e tla tšoara lipontšo tse peli tse bonts'ang feme ea rona le lihlahisoa ho bareki.Ona ke monyetla oa ho bontša matla a k'hamphani.Ke tšepa hore lōna le tla shebella lenaneo la rona le phelang!