Umklami osafufusa uhlale elangazelela ukubamba ithuba lokuqala noma yiliphi ibhizinisi elihlobene nemboni yezingubo.Ngakho-ke, noma bethola umqondo wokuphrinta izikibha, bacabanga ukuthi bazokwazi ukuphatha yonke into kahle.

Naphezu kokuthi lezi zithiyo zizincane, zingabonakala noma nini phakathi nayo yonke inqubo kusukela ekuklameni kuye ekuphrinteni.Futhi uma ungumuntu osanda kuzalwa onolwazi oluncane lwemininingwane yebhizinisi lokuphrinta izikibha, izithiyo azinakugwenywa.

Yize wonke umklami esebenza ngendlela yakhe futhi isitolo sokuphrinta sinesethi yaso yemithetho, kunezinyathelo ezimbalwa ezingakusiza ukuthi uqalise ngempumelelo ibhizinisi lokuphrinta izikibha.

Uhlelo lwebhizinisi oluqinile luyisinyathelo sokuqala nesihamba phambili esibheke empumelelweni kunoma yiliphi ibhizinisi.Ukukhuluma ngemboni yokunyathelisa ye-t-shirt, kunezinhlobonhlobo zezilaleli ngesisekelo sokuzikhethela kwekhwalithi, ukuklama nesitayela.Ngemuva kokunquma ukuthi izothengisa ini, inkampani idinga ukunquma ukuthi izovula yini isitolo sayo se-inthanethi noma ibambisene nenkampani enkulu yokudayisa ku-inthanethi njenge-Amazon, Etsy, njll.

Isinyathelo esiyisisekelo ucwaningo lwamagama angukhiye.I-Google Keyword Planner ingakusiza ngalokho.Vele ubeke amagama angukhiye ahlobene ne-niche oyihlosile kanye nezwe eliqondiwe, futhi uqaphele ukuthi imiphi imishwana namagama avela njengeziphakamiso.Nciphisa iziphakamiso ngokuqhubekayo ngevolumu yosesho yanyanga zonke, ileveli yokuncintisana noma amabhidi aphakanyisiwe.

Hamba kulawo magama angukhiye ngevolumu encane yokusesha engu-1k ngenyanga.Njengoba cishe bekungeke kube khona indawo yanoma yiliphi igama elingukhiye elingaphansi kwalokhu.

Ngokuncintisana, uthola imibono mayelana nezimbangi zakho kanye namabhidi aphakanyisiwe, ungathola umqondo wezinga eliphezulu lenhloso yokuhweba.Ngemva kocwaningo lwezimboni kanye nezimakethe, bhala phansi uhlelo lwakho.

Izindleko eziyinhloko okufanele uzingeze ukuphrinta, ukufaka izikhwama, ukumaka, ukulebula, ukupakisha, ukuthumela, ukukhokhisa intela, njll.

Ukuthola izingcaphuno zokuphrinta ezivela kumafemu ahlukahlukene wokuphrinta izikibha ukuze uqhathanise amanani kungasiza.Bangasiza ukunquma ngedili elingcono kakhulu elizonikezwa ngaphandle kokuyekethisa ikhwalithi.Futhi lezi zici zihlangene zizosiza ukunquma amanani ezikibha zakho.

Kuhlelo lwebhizinisi oluqinile, ukwenza isinyathelo ngasinye senqubo yokuhlela kubalulekile.Osomabhizinisi abancane noma abasafufusa bacabanga ngezinye izikhathi ukuthi asikho isidingo sohlelo lwebhizinisi.Kodwa lokho akusebenzi.

Isinyathelo sesibili ukunquma ngenkundla ye-ecommerce yesitolo sakho.Amapulatifomu aphethwe afana noShopify kanye neBigCommerce anezindleko zokuqalisa eziphansi futhi alungele ukuqala kwesabelomali esiphansi.Kodwa azikuvumeli ukuthi ukhethe ukukhetha komuntu ngamunye komklamo wakho futhi azikwazi ukungeza izici ezenziwe ngokwezifiso.Ngokuphambene, ngezinkundla ezizibambele wena, ungazikhethela umklamo wakho, wenze ukuhlela ngokwezifiso, wengeze imikhiqizo futhi usethe izintengo ngesikhathi esivumelana nawe.Okuwumphumela kuphela ukuthi azilungele ukuqala kwesabelomali esiphansi futhi umuntu angazikhetha kuphela uma zinezinga eliphezulu (i-capital reserve/ikhono lokusebenzisa).

Ukutshala imali ethuluzini lokuklama umkhiqizo osezingeni eliphezulu ku-inthanethi kunconywa kakhulu.Okokuqala nje, ungavele uhlanganise ithuluzi lokuklama izikibha lewebhusayithi ukuze ufeze izidingo eziyisisekelo zamakhasimende.Ngale ndlela, ungasiza amakhasimende akhe izikibha ezigqamayo.Uma ibhizinisi lakho liqala, ungangeza imisebenzi emisha esitolo sakho ukuze uphrinte futhi usithuthukise ngokuqhubekayo.Ngokufanayo, ungakwazi ngisho nokwandisa izici zethuluzi lakho lokuklama isikibha Sewebhusayithi ukuze usize abantu bathole izingcaphuno esezivele zenziwe, ama-clipart, imibhalo, imiklamo, nokuningi.

Kunezindlela ezi-3 ezijwayelekile zokuphrinta izikibha - Ukuphrinta Isikrini, Ukuphrinta Kokudlulisa Ukushisa, Ukuphrinta kwe-DTG.Ngayinye yalezi zindlela inezinzuzo zayo kanye nokubi.

Ngenkathi ukuphrinta kwesikrini nokuphrinta kokudlulisa ukushisa kulungele kakhulu ukuphrinta ngobuningi, ukuphrinta kwe-DTG akufanele.Ngendlela efanayo, kukhona umehluko omkhulu phakathi kwalaba abathathu.Ngakho-ke, cwaninga kahle futhi uqondanise lezo zici nenhloso yakho.Thola indlela kuphela ngemuva kokuqinisekisa ukuthi ilingana kahle.

Ukukhetha umphakeli wezikibha ofanele nakho kubalulekile.Bheka umkhiqizi ongakunikeza izikibha ezingenalutho zekhwalithi enhle ukuze uphrinte ngamanani avamile.

Qiniseka ukuthi ubudlelwano bakho nomthengisi wakho buhle njengoba sonke isikibha esingaphelele sizophazamisa ibhizinisi lakho ngokuqondile.

Misa ingqalasizinda yokunyathelisa lapho ukuphrinta kungenziwa khona ngaphandle kwamaphutha.Isitudiyo sokuphrinta esinamaphrinta anakekelwa kahle ahambisana ne-coating kanye neyunithi yokuqedela iyanconywa.Futhi, qinisekisa ukuthi unamaphrinta angaphrinta ezindwangu ezihlukahlukene njengoba amakhasimende engakwazi kumakepisi enziwe ngokwezifiso, izikhwama, amajezi, njll.

Uma ikhasimende selifake i-oda, kufanele lilethe ngesikhathi.Ukuqinisekisa ukulethwa okushelelayo kuhilela izinyathelo ezintathu.

Sekulungile?Nasi isinyathelo sokugcina - ukwethulwa kwesitolo.Mema amakhasimende akho ukuthi asebenzise ubuhlakani bawo futhi adwebe imiklamo ngethuluzi lokuklama izikibha lewebhusayithi oyinikezayo.Qiniseka ukuthi ugcina ithuluzi lomklami lisebenziseka kalula futhi lisebenzisana ukuze wehlise izilinganiso zokulahla inqola.

Uma uzimisele ngokuqala isitolo sokuphrinta izikibha esiku-inthanethi, awudingi ukuba uchwepheshe wezobuchwepheshe noma umklami onekhono eliphezulu.Okudingayo nje uthando lobuciko nolwazi kanye nomuzwa wezitayela zakamuva zemfashini.

Qala ukusabalalisa ulwazi mayelana nebhizinisi lakho elizayo ngokusebenzisa amaflaya, amapheshana, namakhadi ebhizinisi.Sondela ezikoleni eziseduze, izinhlangano, namabhizinisi mathupha njengokukhuthazwa kwezwi kungenye yezindlela ezingcono kakhulu zokuphromotha.

Ibhizinisi lokuphrinta izikibha liwumqondo omuhle ngempela kubathandi bemfashini.Kodwa-ke, kuphela uma uqhamuka necebo lebhizinisi eliqinile nezinyathelo ezifanele ukusuka ekukhetheni inkundla ye-ecommerce efanele, ithuluzi lokuklama izikibha lewebhusayithi, ukuya ekukhangiseni isitolo sakho;ibhizinisi lakho 'lingaphumelela'.

Abacebisi BeCustomerThink - abaholi bemicabango yomhlaba wonke ekuhlangenwe nakho kwamakhasimende, ukumaketha, ukuthengisa, isevisi yamakhasimende, impumelelo yamakhasimende, nokusebenzelana nabasebenzi - babelana ngezeluleko zabo zokuthi ungagcina kanjani ubudlelwano obuhle namakhasimende akho kanye nabasebenzi ngesikhathi senhlekelele ye-COVID-19.

[06/02/2020] Ngemuva kwenhlekelele ye-coronavirus?Le ngqungquthela ihlose ukubheka ikusasa elifiselekayo, umphakathi ofiselekayo kanye nengxube yebhizinisi;Ukusimama nokuchuma kanye nokuchaza kabusha ukuchuma.Ingqungquthela iphinde ihlole ukuthi yini engenzeka nokuthi yini esingase siqhutshelwe kuyo nokuthi kungani zingahluka ngokuphelele.

Ucwaningo lwe-CustomerThink luthola u-19% wezinhlelo ze-CX ezingabonisa izinzuzo ezibonakalayo.Ngenxa yenhlekelele ye-COVID-19, udaba lwe-ROI manje luphambili futhi luphakathi nabaholi be-CX.Funda izindlela ezingcono kakhulu zokufakazela inani lebhizinisi le-CX, okuhlanganisa iseluleko se-ROI kumpendulo yekhasimende, isevisi yamakhasimende, nengqalasizinda ye-CX.

Ehlanganisa okuhlangenwe nakho kwakhe kochwepheshe esebenza njenge-CEO nocwaningo lwakhe olunzulu nobungcweti njengesiphathimandla samazwe ngamazwe mayelana nobudlelwano bamakhasimende, umbhali u-Bob Thompson wembula imikhuba emihlanu yokuhleleka yamabhizinisi aphumelelayo agxile kumakhasimende: Lalela, Cabanga, Nika amandla, Dala, futhi Ujabule.

Izibhedlela nezinhlangano zezempilo zibhala kabusha Uhambo lwazo Lwesiguli, zithatha amanothi Kokuzizwisa Kwekhasimende.Joyina i-PX Academy, inkampani ephethwe yi-CX University, futhi uhola indlela Kokuhlangenwe nakho Kwesiguli, okusekelwe Isitifiketi se-PXS kanye namakhredithi ekolishi.

I-CustomerThink iwumphakathi omkhulu we-inthanethi emhlabeni ozinikele esu lebhizinisi eligxile kumakhasimende.

Hlanganyela nathi, futhi uzothola ngokushesha i-e-book ethi The Top 5 Practices of Customer Experience Winners.

Joyina manje ukuze uthole “Imikhuba Emi-5 Ephezulu Yabanqobi Besipiliyoni Sekhasimende,” i-e-ncwadi yocwaningo lwakamuva lwe-CustomerThink.Amalungu athola incwadi yezindaba yomeluleki yamasonto onke enokukhethwa komhleli kanye nezaziso zokuqukethwe okunokuqonda nemicimbi.