Ukubamba ikhamera indwangu akuyona indawo yomhlangano womuntu siqu, kodwa lelo ngelinye lamasu asetshenziswa abenzi be-bespoke ukufinyelela amakhasimende ngesikhathi sodlame.Baphinde baphendukela kumavidiyo e-Instagram nawe-YouTube, izingxoxo zevidiyo ngisho nezifundo zokuthi ungathatha kanjani izilinganiso ezinembe kakhulu njengoba befuna ezinye izindlela ezisebenzayo zokuxhumana namakhasimende emhlabeni obonakalayo.

Ku-webinar ngoLwesibili ekuseni ehlelwe yinkampani yokugaya indwangu esezingeni eliphezulu uThomas Mason futhi eyenganyelwe nguSimon Crompton webhulogi yaseBrithani Permanent Style, iqembu labenzi behembe ngokwezifiso nabakhi bamasudi kanye nabathengisi bathathe isihloko sokuthi imboni yezingubo zokunethezeka yamadoda ingavumelana kanjani. kwikusasa ledijithali.

U-Luca Avitabile, ongumnikazi we-shirtmaker ehlala eNaples, e-Italy, uthe selokhu inkampani yakhe yaphoqeleka ukuthi ivale, ubelokhu enikeza isikhathi sokuxoxa ngevidiyo esikhundleni semihlangano yomuntu siqu.Ngamakhasimende akhona, uthe le nqubo ilula njengoba esevele enamaphethini awo nezinto azithandayo efayelini, kodwa “kuyinkimbinkimbi” kumakhasimende amasha, acelwa ukuba agcwalise amafomu futhi azithathele izilinganiso zawo noma alithumele ihembe ingasetshenziswa ukunquma ukulingana ukuze uqalise.

Uvumile ukuthi kumakhasimende amasha, inqubo ayifani nokuba nemihlangano emibili yomuntu siqu ukuze kutholwe usayizi ofanele nokukhetha indwangu nemininingwane yamahembe, kodwa umphumela ungaba muhle ngamaphesenti angama-90.Futhi uma ihembe lingaphelele, u-Avitabile uthe inkampani inikeza izinzuzo zamahhala njengoba yonga ezindlekweni zokuhamba.

UChris Callis, umqondisi wezokuthuthukiswa komkhiqizo we-Proper Cloth, okuwuphawu lwabesilisa oluzinze ku-inthanethi oluzinze e-US, uthe ngenxa yokuthi inkampani ibilokhu iyidijithali, azikho izinguquko eziningi ekusebenzeni kwayo kusukela kwalolu bhubhane.“Kuseyibhizinisi njengokujwayelekile,” kusho yena.Nokho, Indwangu Efanelekile isiqalile ukubamba izingxoxo eziningi zevidiyo futhi ezizoqhubeka esikhathini esizayo.Uthe ngabakhi be-bespoke abasebenzisa amathuluzi amaningi afana nezinkampani eziku-inthanethi, udinga “ukugoba ukuze aqinisekise ukuthi konke kulungile.”

UJames Sleater, umqondisi weCad & The Dandy, umenzi wesudu we-bespoke ku-Savile Row, uthole umugqa osiliva kulo bhubhane.Ngisho nangaphambi kokuvalwa kwendawo, abanye abantu bebesaba ukungena esitolo sakhe - abanye emgwaqweni waseLondon - ngoba bethukile.“Kodwa ocingweni lwe-Zoom, usendlini yabo.Idiliza imigoqo futhi ixegise amakhasimende,” usho kanje."Ngakho ukusebenzisa ubuchwepheshe kungenza izinto zibe lula."

UMark Cho, umsunguli we-The Armoury, isitolo samadoda esisezingeni eliphezulu esinezindawo eNew York City naseHong Kong, usephendukele kumavidiyo e-YouTube namanye amasu okugcina ibhizinisi ngesikhathi sokuvalwa kwe-States.“Siyisitolo sezitini nodaka.Asihlelelwe ukuthi sibe yibhizinisi le-inthanethi eligxile emsakazweni,” usho kanje.

Yize izitolo zakhe eHong Kong zingazange ziphoqeleke ukuthi zivalwe, usebonile ukuthi intshisekelo yezimpahla ezifanisiwe - ibhizinisi eliyinhloko le-The Armoury - "yehla kakhulu."Esikhundleni salokho, e-States, ubone ukuthengiswa okuqinile okungalindelekile kuma-briefcase, amathayi kanye nezikhwama zemali, kusho u-Cho ehleka futhi ephakamisa amahlombe.

Emzamweni wokukhulisa ukuthengiswa kwamasudi futhi, u-Cho useqhamuke nenye indlela ebonakalayo yemidlalo ye-bespoke trunk.Wachaza: “Senza inhlanganisela yokulinganisa kanye ne-bespoke esitolo sethu.Ngokwenza kwethu isilinganiso, besihlala sizithathela izilinganiso thina endlini.Ngokwe-bespoke, siqinile mayelana nendlela esisebenzisa ngayo lelo gama.I-Bespoke ibekelwe uma sisingatha abathungi abadumile abafana no-Antonio Liverano, uMusella Dembech, uNoriyuki Ueki, njll., abavela kwamanye amazwe ngohlelo lwe-trunk show.Laba basiki bengqephu bazondizela esitolo sethu ukuze babone amakhasimende ethu bese bebuyela emazweni abo ukuze balungise okokufaka, babuye futhi ukuze balingane futhi ekugcineni balethe.Njengoba laba basiki bengqephu bengakwazi ukuhamba njengamanje, kudingeke ukuthi siqhamuke nezinye izindlela zokuthi babone amakhasimende ethu.Esikwenzayo ukumema ikhasimende esitolo njengenjwayelo futhi sithinta abathungi bethu be-bespoke ngocingo lwe-Zoom ukuze bakwazi ukugada i-aphoyintimenti futhi baxoxe neklayenti bukhoma.Ithimba esitolo linokuhlangenwe nakho ekuthatheni izilinganiso zamakhasimende nokwenza izinto ezifakwayo, ngakho-ke senza njengamehlo nezandla zomthungi we-bespoke ngenkathi esiyala nge-Zoom.”

U-Sleater ulindele ukuthi ushintsho lwakamuva olubheke ekugqokeni kwamadoda avamile luzoqhubeka esikhathini esizayo esibonakalayo futhi utshala amandla engeziwe ekwakheni amajakhethi ejezi, amahembe opolo nezinye izingcezu zezingubo zemidlalo ukuze alwe “nendlela eya phansi” ngemvunulo esemthethweni kakhudlwana.

UGreg Lellouche, umsunguli we-No Man Walks Alone, isitolo samadoda esiku-inthanethi esizinze eNew York, usebenzise lesi sikhathi phakathi nalolu bhubhane ukuhlola ukuthi ibhizinisi lakhe linganikeza kanjani usizo lwamakhasimende olungcono kakhulu futhi lisebenzise “izwi lalo ukuhlanganisa umphakathi wethu.”

Ngaphambi kwalolu bhubhane, wayesebenzise amavidiyo angemuva kwesigcawu ukukhombisa inkampani kanye nemikhiqizo yayo, kodwa lokho kuma ngemuva kokuvalwa umlomo njengoba uLellouche wayengakholelwa ukuthi ikhwalithi yezithombe yayiyinhle ngokwanele futhi esikhundleni salokho wakhetha “umuntu othe xaxa. isipiliyoni.Siyaqhubeka nokunikeza isevisi engcono kakhulu nokuxhumana ukuze sibenze bazizwe bekhululekile ukuthenga.”Ukufaka amavidiyo abukhoma ku-YouTube kukwenza “ubukeke njengomuntu ongavamile [futhi] ukuzizwisa kwethu ku-inthanethi kungokobuntu kunokuzijabulisa okunethezekile ongakuthola emhlabeni.”

Kodwa okuhlangenwe nakho kukaCho kube okuphambene.Ngokungafani noLellouche, uthole ukuthi ama-video akhe, iningi lawo ashuthwa kumaselula kusetshenziswa amalambu abiza u-$300, awagcinanga ngokuqala izingxoxo namakhasimende, kodwa aholele nasekudayiseni."Sithola ukusebenzelana okungcono," esho.“Futhi ungazuza okuningi ngomzamo omncane uma kuqhathaniswa.”

U-Sleater uthe kulula “ukuvilapha” uma othile esebenza esitolo sezitini nodaka — udinga ukubeka umkhiqizo emashalofini kuphela bese ulinda ukuthi udayiswe.Kodwa njengoba izitolo zivaliwe, kuphoqe abathengisi ukuthi basungule kakhulu.Kuye, usephendukele ekuxoxeni izindaba ukuze athengise umkhiqizo futhi abe “namandla kakhulu” kunangaphambili.

UCallis uthe ngenxa yokuthi akasebenzi isitolo esiphathekayo, usebenzisa okuqukethwe kokuhlela ukuchaza imikhiqizo kanye nezici zayo.Lokho kungcono kunokumane ubambe indwangu noma imbobo yenkinobho uze ufike kukhamera kukhompuyutha."Sikhuluma ngokucacile umphefumulo womkhiqizo," esho.

“Uma uzama ukubeka indwangu eduze kwekhamera, awuboni lutho,” kwengeza u-Avitabile, ethi esikhundleni salokho usebenzisa ulwazi analo ngempilo yamakhasimende akhe nemisebenzi ukuze atuse izinketho.Uthe ngaphambi kwalolu bhubhane, bekunegebe elikhulu ngempela phakathi kwamabhizinisi ezitini nodaka kanye namabhizinisi aku-inthanethi, kodwa manje, lezi zimbili ziyahlangana futhi "wonke umuntu uzama ukwenza okuthile phakathi."